Jan 31st 2025
Brawleria-More Than Just Merch
The Brawleria opens for business on Tuesday, February 4th at 3pm Eastern.
I. Intro
When I started this company, I entered into the market of self-defense products. I've spent the last 8 years building credibility of our products and setting the standard for non-metallic self-defense knives. It only makes sense to emphasize the importance of competency with these products.
While there is a plethora of combative and knife-based fighting systems, it can often get overwhelming. I am not looking to create yet another system of fighting against, with or through a knife, but I am looking to get people in the training room to become competent with our tools.
We are a brand that is heavy on the visual marketing. Although the product should speak for itself, having a relatable and sometimes funny approach to marketing is both fun for me as a business, but also gives me an opportunity to strike a chord with you as a customer.
II. Brawleria
The Brawleria is a made-up word to describe the violence that occurs in the Black Triangle fight lab. A little about me-I am a pizza enthusiast. I am a veteran child soldier of the Pizza Hut Bookit club in the 80s/90s, & my first real job was working at a pizzeria (Jets Pizza!). Unfortunately, pizza's good image was tarnished by pedophiles involved with the pizzagate conspiracy, but we are here to reclaim it.
III. The Merch
Black Triangle's Brawleria is a place for pizza and violence. The release will bring you:
Pizza Party Slap Pack (1 Bumper Magnet, 1 Bumper Sticker, 2 Fridge Magnets, 2 Pizza Hand ov Doom Sticker)
Brawleria Shirt with art from Data81
IV. The Training
The merch is a fun way to promote our brand however the real magic is getting people to start training with our products. We are launching a monthly FREE training group at Black Triangle Headquarters in Chesapeake, Virginia. One Sunday a month we will be building our skills together to create competent and confident end users. You must register on the "product" page. Its free and works like any other purchase. This program will start with simple exercises and morph into individual skill building from both an offensive and defensive perspective. The goal is to get a consistent group of end users on the Black Triangle mats to build skill and community around our products. Any skill level from novice to advanced is welcome to join. We are here to make you a better human.
For those who are not local to Hampton Roads, we are putting out the call to start training and documenting your journey to share with us on social media. Not sure what to do? Start with a partner where one has a training knife as the attacker and the other as the defender. Alternate positions as attacker and defender and learn how control another human being with or without a knife.